In a world where climate, social and identity crises are reshaping our lifestyles, hospitality is changing. No more impersonal mass tourism. Make way for positive hospitality, a philosophy of hospitality that combines meaning, sobriety, territorial anchoring and human commitment.
Positive hospitality is built around simple and powerful values: Sharing to take better care.
What is positive hospitality?
Positive hospitality is a new way of thinking about hospitality, which puts people, nature and the territory back at the heart of the journey. It goes far beyond simple sustainable tourism: it is a global approach that seeks to have a positive impact on the environment, on local communities and on the people welcomed. This involves responsible practices, carefully rehabilitated places, attention to short circuits, recycling, the local economy and the quality of human relations. Positive hospitality is the desire to do good while making connections.
What are the benefits for travellers?
Staying in eco-accommodations that embody positive hospitality, such as those at Naéco, means living a richer, more sincere experience. There is conviviality, inspiring encounters, a warm and relaxed atmosphere. It is also an opportunity to travel differently, to slow down, to consume more consciously, and to contribute to a more virtuous model. Far from impersonal tourism, travellers feel welcomed as guests, and leave with the feeling of having lived an authentic, respectful and meaningful moment.
Positive hospitality that regenerates more than it consumes
Far from limiting the damage, positive hospitality aims to have a beneficial impact. It is an approach that seeks to revitalize territories, enhance existing resources and nurture human ties. It is based on four essential pillars that Naéco proudly embodies in its Naéco Erdeven, Naéco Audierne and Naéco Le Pouldu destinations.
1. Reuse, recycle, reinvent
At Naéco, there is no question of giving in to the race for new construction. In our eco-accommodations, an old scale becomes a display, a skateboard is transformed into a lamp or decoration, an old bed finds a second life thanks to upcycling. Here, each object tells a story, in an approach of assumed eco-responsibility. Nothing is lost, everything is transformed for an accommodation that respects the environment and the imagination.
2. Anchor the place in its territory
Far from cloned hotel chains, our eco-accommodations feed on their environment. Buying bread at the village bakery, chatting with a local beekeeper or bargain-hunting at the market, that's what living Naéco is all about. Positive hospitality also means promoting know-how, supporting the local economy and encouraging virtuous short circuits. Each Naéco destination has its soul and its network.
3. Put usability at the heart of the experience
Naéco eco accommodations are places to live. You can share a coffee at sunrise, an aperitif by the fire, an improvised surfing session. Conviviality is everywhere: in the common areas, the exchanges between passengers, the smiles of the staff. Positive hospitality is about making every encounter a memory. It is living together, simply, authentically.
4. Act with real eco-responsibility
Waste sorting, furniture recovered, local supply, zero waste cooking... Eco-responsibility is anchored in all aspects of the stay. But it goes further: at Naéco, we also raise awareness among our passengers. We explain, we transmit, we share simple and useful eco-gestures. Eco-accommodations then become places of learning, awareness, transition.
Naéco Hostels: embodying positive hospitality on a daily basis
In our country, we don't talk about sustainable development as a trend: it's a compass. Each eco-accommodation is designed with a view to eco-responsibility, with real attention paid to the living.
- In Erdeven, you can cycle to the local market and then cook your finds in the shared kitchen.
- In Audierne, we recommend confidential walks, committed producers and places where time seems to stand still.
- At Le Pouldu, you can relax on the veranda or walk along the trails, always keeping an eye on the ocean.
At Naéco Hostels in southern Brittany, positive hospitality also involves simple and gourmet moments. In the early morning, it's time for a convivial breakfast with croissants, fresh breads, jam and local honey. And for those who want to cook at home, our shared kitchen space is available: a place of exchange and creativity for good meals prepared between travelers, in complete freedom.
Travelling differently: the promise of positive hospitality
Adopting positive hospitality is not just about sleeping in eco-accommodation. It is about rethinking the way you travel. It's choosing to slow down, to listen, to create a bond. It is to be curious about others, attentive to their impact, sensitive to what surrounds us. It is to make your trip a nourishing experience, for yourself and for the places you pass through.
What if the future of tourism was positive hospitality?
At a time when everything goes too fast, when travel is sometimes emptied of its meaning, eco-accommodations like Naéco Hostels offer a valuable alternative. A way to reconnect with oneself, with others, with the earth. To inhabit the world differently with benevolence, with conviviality, with eco-responsibility.
What if tomorrow, traveling was simply about welcoming the world with the heart?